World Cup Car Commercials- Who Did It Better?

"Tom McParland" (tommcparland) 06/13/2014 at 10:47 • Filed to: ad watch, world cup, VW, nissan

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In the United States the Super Bowl is a huge opportunity for a brand to showcase a great TV ad. !!!error: Indecipherable SUB-paragraph formatting!!! So if you are going to reach a big audience with a commercial, Fùtbol not Football (American) is the way to go. VW has proven that it knows how to play this game pretty well, but this year Nissan is fielding a challenge. Both commercials have a car driving through a tunnel and GOAAAAAAAL! Who did it better?

Score 1-0 VW

Have you found any cool car commercials from the World Cup?

GTI MkVII > Tom McParland 06/13/2014 at 11:04

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Have to go with VW. Though I am a bit biased - the car in that spot is my car's twin!

t_s > Tom McParland 06/13/2014 at 11:31

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Kia. The end.

darthd > Tom McParland 06/13/2014 at 11:32

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They all suck because celebrity endorsements are gay. Who buys a car because they saw a celebrity drive it?

Tom McParland > t_s 06/13/2014 at 11:33

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Kia World Cup commercial? Linky-link please.

t_s > Tom McParland 06/13/2014 at 11:37

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Nothing else to say really...

Tom McParland > t_s 06/13/2014 at 11:39

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That was excellent!

t_s > Tom McParland 06/13/2014 at 11:40

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Adriana Lima almost made me want to buy a Kia.

Almost.

KirkyV > Tom McParland 06/13/2014 at 11:43

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There's generally only one opportunity to show television adverts during a game of football - half time - so it's not quite treated in the same way as the Super Bowl. Plenty of advertising, but it's more along the lines of displays around the edge of the stadium, and sponsorship logos on the players' uniforms... Come to think of it, it actually works a lot like racing.

Doug Nash > Tom McParland 06/13/2014 at 11:47

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Actually, I don't know if those viewership numbers tell the entire story. While, cumulatively, more people watch the World Cup during the entire extended event, isn't the SuperBowl the most watched single event right now? I believe that it is, which means each second of advertising is the most valuable.

Tom McParland > Doug Nash 06/13/2014 at 11:48

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That is a good point

mannytortellini > darthd 06/13/2014 at 11:51

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How do you handle being so edgy?

Ultrakill > t_s 06/13/2014 at 11:53

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Those Eyes Though...

BoumboQC > darthd 06/13/2014 at 11:54

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I do, every year. So I can feel premium :)

aebome > t_s 06/13/2014 at 12:20

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That first one with the high school team, definitely most effective. I appreciate the gut shot too.

AMCFan > t_s 06/13/2014 at 12:29

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holly f%#%# s#@#(

Vicente Esteve > Tom McParland 06/13/2014 at 12:40

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As always, americans (the ones n charge of the Nissan commercial) portray Mexico as a ranch with a scrappy bus, and a town apparently without a sewage system. You know, this is Mexico as well:

I am not generalizing, but I just hate when they don't show the full picture. Also, I understand that the shot was taken as it passed the border, which is pretty crappy.

MVSoares > Doug Nash 06/13/2014 at 12:54

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Not true.

2010 World Cup: FIFA says 909.6 million television viewers watched at least one minute of the 2010 World Cup final at home between Spain and the Netherlands, and the total likely topped a billion when adding online and public places.

http://espn.go.com/sports/soccer/…

2010 Super Bowl: US viewership: 106.5 million est. avg., 153.4 million est. total [4]

http://en.wikipedia.org/wiki/Super_Bow…

jpunk > t_s 06/13/2014 at 13:08

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No way a stock optima sounds anything like that.

t_s > jpunk 06/13/2014 at 13:19

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Yeah, that's what I noticed in those advertisements. The sound the car made.

GTI MkVII > t_s 06/13/2014 at 13:27

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Absolutely brilliant stuff.

TexanBuckeye > Tom McParland 06/13/2014 at 13:51

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No, because I've been too busy watching 24 hour le mans practice. I just can't watch soccer. Can't do it.

ColoradoSteve > t_s 06/13/2014 at 13:52

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Damn. I'm going to turn on futbol now..

jpunk > t_s 06/13/2014 at 14:00

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Videos of attractive women are a dime a dozen on the internet.

Four inch downpipes and high-flow converters on a stock KIA? That's something new.

darthd > BoumboQC 06/13/2014 at 14:00

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Good goyim.

BoumboQC > darthd 06/13/2014 at 14:02

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It was sarcasm, goy. I keep my shekels

t_s > jpunk 06/13/2014 at 14:04

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Yeah...

BodhiZafa > t_s 06/13/2014 at 14:13

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And we have a Winner!

Octavian > KirkyV 06/13/2014 at 14:50

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There are no sponsor logos on the jerseys for the World Cup noob.

Octavian > Doug Nash 06/13/2014 at 14:51

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The World Cup final probably has more viewers than the Super Bowl.

The Tunnel > Vicente Esteve 06/13/2014 at 15:13

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I feel you Vincentvan, and yeah the borders are trrible.

The Tunnel > t_s 06/13/2014 at 15:14

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DAAAAAAAAAAAAAAAAAAAAAMN!!!!!!

EvilFD > jpunk 06/13/2014 at 15:15

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Not sure you know what a downpipe is.

Doug Nash > Octavian 06/13/2014 at 16:25

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Cumulatively, over several weeks, most certainly. For one three-hour block, I'm fairly certain the SuperBowl has that beat - and for quite some time now.

MVSoares > Doug Nash 06/13/2014 at 16:51

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Doug, super bowl had about 150 million viewrs in 2010, the world cup FINAL match had over 900 million....The average official rating was 188.4 million for each match of the 2010 world cup.

Octavian > Doug Nash 06/13/2014 at 17:18

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I meant the actual final game, not the whole competition. Anyway, the world cup happens once every 4 years, vs the SuperBowl's once per year, so the numbers would be quite close when you look at it that way.

Doug Nash > Octavian 06/13/2014 at 17:32

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Yeah, probably. Suffice it to say, none of those rascals are hurting for money...

Vicente Esteve > The Tunnel 06/13/2014 at 17:56

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Thanks, its just the truth!

jpunk > EvilFD 06/16/2014 at 09:50

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Whatever you say, big guy.

Nick drives Stick (not Stig) > t_s 06/16/2014 at 15:55

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Check mate!